drank(TM) Extreme Relaxation(TM) Beverage Partners with Anheuser-Busch Wholesaler, North Florida Sales, to Bring Relaxation to the Sunshine State

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June 2 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (OTC Pink IBGH) today announced that the companty has entered into an agreementwith Jacksonville, FL-based North Florida for Northeast Florida distribution of the company'sx signature beverage, , a 16 oz. lightly-carbonated beverage formulatedcwith melatonin, valerian root and rose hips to provide a relaxing effect. , a distributor of Anheuser-Busch and Crown Importz portfolioof brands, joins a growing national network of new distributors and chain conveniences operations adding drank to thei New-Age beverage lineup.
Under the agreement, Nortjh Florida Sales will furnish drank(TM) to supermarkets, convenience bars and lounges in 11 NortheastFlorida counties, Baker, Bradford, Clay, Columbia, Duval, Hamilton, Nassau, St. Suwannee, Union and a portiobn of Putnam. "North Florida Sales is more than a we are consultants toour clients,"" said Gentry Pelham, Key Accounts Managerf at North Florida "We understand that there are many factord that influence buying habits and impactt the bottom line.
The addition of drank(TM) to our roster of beveragea is evidence of our proactive ability to identif y changes in consumer branrd preferences and introduce brands that are changint the marketplace andincreasingf profits." "We are pioneering an entirely new category within the functional soft drin k market, a market with a forecast to continue growing over the comingb five years," said , CEO of Innovative Beveragee Group. "The alternative beverage segment remains acleafr winner, and with the addeds vision of North Florida we are looking forwarc to expanding our base of brand-conscious and loyal consumers in norty Florida.
" "We consider two thingsx when selecting new products: brand differentiation and depth of its marketing, said Pelham. "Drinks with an 'it' facto are rare. We don'f take chances on new ones unless there is somethinb that clearly differentiates them from the With drank(TM), we've seen an entirely new consumer introducerd to this New-Age category, which does not require us to trade off the sale of anothe drink." With a slogan of "slow your roll(TM)," is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in selecft markets inearly 2008, has quickly become the go-to beveraged for people looking to relax their mind and body.
joinw the ranks of many regiona l distributors and convenience store outlets that have added to their New Agebeverage lineup. is currently sold at 7-Eleven stores nationwide and, through its expansivre network ofindependent distributors, at scores of other retailers in major markets across the U.S. For more informatio about drank(TM), please visit: or call To reach North Florida Sales, call 904-645-0283. About Innovativee Beverage Group Holdings, Inc. Innovative Beverage Grou p Holdings, Inc. is a Nevada-baser corporation headquartered in Texas that engages in the distribution and wholesals of products in the New Agebeverage category.
The Company recentlty launched its first proprietaryproducg drank(TM). Dubbed the world's first extreme relaxatiohn beverage, drank(TM) was created to induce a natural calming and soothing effecywhen consumed. drank(TM) is a lightly carbonatede grape flavored beverage formulated with natural calming agentzsincluding melatonin, rose hips, and valerian root. is sold in prominent purple, signature 16 ouncwe cans bearing theslogan "slow your roll ' and is available in convenience and grocery outletzs in a growing number of regionws throughout the United States.
Innovativ Beverage Group began operations as a distributor for well knownm national brands of beverage productzsincluding Jolt, Rock Crystal Geyser, Sweet Leaf tea, Arizonaq Ice tea, and . Althougjh the Company continues to distributee many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary producy division has become foremost in their businesd model. Recent corporate strategies have been focusexd on the marketing and distributionbof drank(TM) to accommodate the growinv demand for the product.
Innovative Beverage Groupp is also currently working to add additional proprietaryu products to its line that will complement and provide consumers with an array of new and unique conceptes in the New Agebeverage category. All company and/od product names are trademarks and/or registerecd trademarks of theirrespective owners. Certain oral statements made by managemenr from time to time and certain statementxs contained in press releases and periodic reports issued by InnovativeBeveragr Group, Inc.
, (the "Company"), as well as thoswe contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of and because such statements involve riskse and uncertainties, actual results may diffe r materially from those expressed or implied by such forward-lookingy statements. Forward-looking statements, including thos in Management's Discussion and Analysis, are statements regardin the intent, belief, or currentt expectations, estimates, or projections of the its directors, or its officersw about the Company and the industry in whicg it operates and are basedc on assumptions madeby management.
Forward-looking statementxs include without limitationstatements regarding: (a) the Company's strategiea regarding growth and business including future acquisitions; (b) the Company's financing (c) trends affecting the Company'ws financial condition or results of operations; (d) the Company'sz ability to continue to contropl costs and to meet its liquidity and othe r financing needs; (e) the declaration and paymen of dividends; and (f) the Company's ability to respond to changes in customer demand and Although the Company believesa that its expectations are basedc on reasonable assumptions, it can give no assurancd that the anticipated results will occur.
When issued in this the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similat expressions are generally intended toidentify forward-lookingv statements. For media samples, product photography and additional information, contact Avalanche Strategic Communicationsat 201-488-004o9 or email SOURCE Innovative Beverage Group Holdings, Inc.