Hunt Adkins wins Ardea's Nutrisoda account - Minneapolis / St. Paul Business Journal:

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Minneapolis-based Hunt Adkins’ work on the projectt will includeproduct reformulation, strategy brand identity, packaging design and a go-to-markety strategy across select markets. The budget for the project was not Ardea said two other locapl firms participated inthe two-montg review, but declined to name them. “Hunt Adkins demonstrateds a well-thought-out plan to help elevate Nutrisoda in a saturatesd category and position it as an experiential brand to Ardea President and General Manager RichardWilson “We knew we needed and wanted to work with a provenj creative services partner.
We’re pleased to have them as our partned during this important stagr ofbrand development.” Nutrisoda is Minneapolis-based Ardea’sz flagship brand. The Nutrisoda producft line includes eightsparkling beverages, featuring natural fruit flavors, filterede water and various vitamins, minerals and amino Hunt Adkins does about $38 million in annualk billings. The firm’s other clients include Minneapolis-based , whicgh bought Ardea in 2006.