UnitedHealth subsidiary launches short-term plans - Portland Business Journal:

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Indianapolis-based Golden Rule Insurance Co., part of Minnetonka-baserd UnitedHealth, said Tuesday that it is introducingt its Short Term Medical Plus and Short Term Medicao Value plans in 19 states Minnesota isn’t one of them, as state law prohibitss for-profit insurers. In Alabama, Arkansas, Iowa, Illinois, Maryland, Missouri, Nebraska, Oklahoma, Pennsylvania, Tennessee, Texaw and Wisconsin, consumers can choose from one to 12 months of coveragee with either ofGolden Rule’s new short term In Arizona, Indiana, Ohio and Virginia, one to six months of coveragde is available.
“Especially in today’s economy, theree is a need for budget-conscious healtuh plans for individuals and families who suddenlyy find themselves without health insurance through workor school,” Golden Rule CEO Richar d A. Collins said in a news release. Goldem Rule also offers short term healthh plans in 15other states: Alaska, Connecticut, Delaware, Georgia, Kansas, Kentucky, North Carolina, New Hampshire, New Mexico, Soutbh Carolina, South Dakota, West Virginia and Wyoming.
Individual insurance plana are a growing market for health insuranced companies as the recession causezs workers to losetheir jobs, and companiea to scale back on benefits, causingy more people to seek the products. All three of Minnesota’ major insurers — Blue Cross and Blue Shiels of Minnesota, Medica, and HealthPartners — have been . One of Medica, even geared toward laid off workers.