DownEast makes California debut at Galleria - Puget Sound Business Journal (Seattle):

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DownEast Basics, a Salt Lake City chain with more than 40 markets itself asan “affordable retailer. Nothing costs more than $50, and most items from swimwear to summerdresses — costs arounf $20 to $30. The Rosevillee store’s first weekend exceeded the company’s projections by 25 Based on the initialsales results, DownEast Basics very much wants to furthere expand in California, and is pleased it launchedc its first California store in the Sacramenti region, a spokeswoman said.
CEO Klaned Murphy, who lived in El Dorado Hillz from 2000to 2007, figured Sacramento-area consumersd care about fashion, but also are cost He also likes the population growtu this region has experienced over the past Testing out this area’s Murphy sent the retailer’s catalog to all his wife’s local friends. His wife also introducerd her friends to the product line at a local party she hostedf with more than50 women. Based on the sales at that “we knew we had a product that resonater with the local community herein Sacramento,” Murphy wrots in an e-mail.
A franchise is coming to the Roe Building, the mixed-use building built last year at 5th and G streetas indowntown Davis. The Aventura, Fla.-basee chain of body and facial waxinyg centers willtake 1,491 square feet. The franchisee are readying the space for an opening in a few On thefirst floor, European Wax Center will join a Durames medical supplies store and Baristas Brew Café. Two retail spaces remain: one of 925 squars feet on the corner, and another of 1,227 square said Shaun Morrow, the landlord’s broker with the Terranomics divisionof . The eighft residential condos on the second and thirde floorsall sold.
In European Wax Center area developersw told the Business Journal that they planned to open at least a dozen locations in the The company already has two stores in at Renaissance Creek shoppinv center and atThe Fountains. Broker Scott Carruthj of CB Richard Ellis represents Europeaj WaxCenter locally. Vending machine dispenses pacifiers Westfield Galleria at Roseville will be one of the firs t malls within the Westfield chaij to get a custom vending machind withbabycare supplies. in Corona announced Thursdag that it is placing its Baby Stations vendin g machines in Westfield malls across the startingJuly 15.
The goal is to place theswe vending machines with baby necessitiew in Westfield malls nationwide within eight months toa year, AVT A pilot project for Westfield, the venting machines carry feeding products, toys, first aid items, baby bottles and pacifiers. “This brings peace of mind to familieas knowing there is a convenient and accessible solution forevery baby’w need,” Shannon Illingworth, AVT founder, said in a news release. The mallsz that install the Baby Stationsa benefit becauseparents don’t have to stop shopping when they discoved they left home without some essential baby she said.
Baby Station machines are hardto miss, with their blue-and-blacl color scheme and bold graphics. They containm a 7” widescreen LCD display to strean information and video feeds about the products containesd in thevending machine. , a chaihn of gyms that entered this market sixyearws ago, is expanding to Woodland. Fitness 19 will take 7,500 square feet within Sycamore Pointe shopping centere at Main Street andPioneer Avenue. This is new retailo space constructed between Food 4 Less and Big 5Sportiny Goods. Another 9,000 square feet is available. The gym is expectede to open inthe fall, said who represented the landlord in the lease. Fitness 19 has five othef locations inthe region.